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SEO/Marketing
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We don't just believe in making tall claims but give proof of what we have achieved. Even Google recommends our company as we have expertise in our SEM services.
To rank well and to get more traffic your website needs to have a good number of links to your website. We have can design a link building campaign to achieve high rankings in combination with a Search Engine Optimization campaign.
We can also write articles and add Blog submissions that will improve your Search Engine rankings. |
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| Achieve high rankings on the search engines |
Do you want to see your website in the top 10 on the search engine rankings?
Do you want your customer conversion rates to be much higher? Do you want your website to be recognized as a relevant resource in your sphere of business? Today with 1.07 billion people using the Internet, effective search engine optimization is the need of the hour.
How to research and select the right keywords for high rankings?
People who are in urgent need of information or specific products and services query on search engines for relevant information. However with millions of similar websites in the database, how is your website going to feature in the top 10 rankings? How is your target audience ever going to find you and help you realize this fabulous potential opportunity? The answer is simple - effective search engine optimization. That is what we are here for.
What exactly is search engine optimization?
Search engine optimization is the process by which we redefine and restructure your website's content to achieve higher rankings in search engines for your particular keywords. The top 10 rankings are where you should aim to be, rank lower than the first 30 and you will never be found!
Effective search engine optimization ensures your website gains high rankings in search engines
Effective search engine optimization improves search engine placements and gets your website targeted traffic. Search engines assign your site relevancy based on several factors, which includes the keywords you have optimized your site for, website content, off page factors like linking, age of site etc. It is a well-known fact that search engines keep changing their algorithms regularly, what is relevant to them today may not be quite so relevant tomorrow.
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| Our SEO Platinum Package includes the following SEO phases |
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We stay current on search engine algorithms
Every search engine is different- high rankings on AltaVista do not necessarily mean you would rank high on Google as well. With so many factors at play, it is clear you need a competent search engine optimization specialist who understands the idiosyncrasies of major search engines. At WebCreateSEO, we research search engine ranking parameters closely and tweak your website accordingly- so that your website can reap the benefits and stay ahead in the rankings race.
Meeting SEO expectations and creating some very happy clients
Over the past 4 years we have worked on SEO projects of various sizes and budgets with one common factor- we have delivered. Whether it was increasing site conversions or enabling a plum position on the search engine rankings, we have done it as our clients will readily testify.
The SEO Questionnaire
Our search engine optimization process is always flagged off by an initial questionnaire. The questionnaire is aimed at extracting vital information about your website. About your business, your target audience, your current optimization processes etc.
How we carry out Search Engine Optimization?
Your needs will be strategically addressed through in-depth market research, code analysis, study and revision of keywords, content enhancement, suitable website design, and strategic search engine submission to ensure the presence of your website on the Internet.
How we carry out Link Building?
Our link building team puts in a lot of effort to set up the correct structure while obtaining links from the "right" partners and to carry a thorough research of your competitors and potential business market space. |
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| Reaching these links will give you breakthrough in the following ways |
- Top Ranking for keywords that are promoted in titles and descriptions of these links.
- Chances of Search Engine Crawlers coming to your sites from relevant links, indexing, and ranking your sites.
- Google's new evaluation criterion (after Google Jagger Update) is that links have become 70-80% important in Search Engine Optimization.
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Our main criteria is to get Relevant Links relating to subject theme of your website that will help you to get target traffic and will improve your rankings. We follow ethical and efficient link building guidelines.
Here is the list of quality guidelines we keep in mind before approaching link partners:
- No Frame Sites
- No Java script pages
- No link farms
- No redirected sites
- No sub-domain sites
- Keywords in anchor text
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| QUALITY OF SEO SERVICE GUARANTEED |
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We will not use any of the spam techniques mentioned as below:
- Mirror pages and sites
- Cloaking
- Doorway pages
- Link Farming
- Improper redirects
- Hidden or invisible links + texts
- Keyword stuffing
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We believe in transparency between our work and our customers to keep them satisfied. We will provide you with authentic reviews and ratings based on the evaluation of your search engine ranking. |
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The search engine environment changes and evolves. WebCrateSEO guarantees that our technical team will keep an eye on latest SEO trends to keep themselves at pace with others and will keep you updated according to SEO industry developments. |
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We guarantee to strive every day for immediate responsiveness, strategic accuracy, bottom-line reliability, and personal courtesy. |
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| A dedicated team consisting of 5-7 members would be assigned for the project immediately, which will include a Project Manager who will coordinate with you during the entire project execution and will be available at a time convenient to you. He will be connected to you 18X6 and will provide you regular project status reports. |
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| Search Engine Visibility Analysis involves the following factors |
Search Engine Visibility Analysis
After we receive your questionnaire, we study your needs and goals and also your website (if it exists) and do a full featured Search Engine Visibility Analysis.
Keyword analysis and research
We check whether the keywords you have optimized your website for, are actually the right ones to target. Sometimes your keywords could be getting high search engine rankings but may not instrumental in getting conversions, simply because they may not be relevant to your business.
Website analysis
We check whether the structure of your website is in conformance to what a search engine friendly website should be. We check your title, meta tags, descriptions, headers and anchor text along with the ALT text tags to see whether they have been optimized for your keywords. We also scrutinize the frequency, density and proximity of your keywords for website optimization.
Keyword ranking on various search engines
We determine how well your website is doing on various search engines for your selected keywords. We actually see your ranking in the SERPs of different search engines and collate them.
Code validation for search engine optimization
Code validation is extremely important for SEO work. That's why we check the HTML code on your website meticulously. Is it search engine optimized code or does it have a lot of Flash, JavaScript and image mapping which may prove deterrents in the website crawlability?
Link popularity
We analyze your inbound links to check your Link Popularity. We also scrutinize your Google Page Rank and determine whether you need any more links pointing to you and what kind of links they should be.
Competitor Analysis
We study your competitor's websites and see the rankings they enjoy for specific keywords. We recommend what needs to be done in order to close the gap with the competition.
Our SEO Recommendation
After we have created your analysis we give you our recommendation in the form of our Pre-SEO Website Analysis Report. This details our findings and what you need to do to achieve higher rankings in search engines.
SEO Project Management Plan
Based on the pre-SEO Website Analysis report, we outline a holistic action plan for the search engine optimization of your website called the SEO Project Management Plan. This outlines all our recommendations, next steps and essential action to be taken.
Keyword Analysis Report and SEO Solution Implementation
Depending on the size of your website and your website promotion goals, SEO solution timelines can vary. After the initial keyword research is done, we send you a keyword Analysis Report that outlines the keywords that should be used and the various keyword metrics like count and number of competitive pages along with the KEI (Keyword Effectiveness Index) of each keyword. Once you approve of the keyword list, we painstakingly optimize your website for them.
Off page factors are also an important part of our search engine optimization strategy
The search engine optimization strategy will also take into account off page factors on your website, like Link Popularity. If your Page Rank is too low, we make certain recommendations to rectify this. In many cases, we recommend our own link building services to increase Link Popularity, so it is a coordinated SEO effort.
Studying website content
We study your content and advice you on what immediate steps you could take to improve it. Perhaps, you would need to add a few pages based on new keywords, include a few articles or submit press releases.
Keyword Research and Selection
After the search engine visibility analysis is done, we get started on keyword selection. We may recommend you some keywords with better potential or it may happen that your current keywords are perfectly satisfactory. In either case, we will research the keywords in a keyword analysis tool like Wordtracker for more competitive words and popular variations of your keywords and keyphrases.
Incorporating the keywords for website optimization
The website optimization process begins. We now take your keywords and include them in strategic positions on your website. These locations include page titles, keyword meta tags, description meta tags, page content, anchor text, call to action links, page headers, sub headlines, alt text and domain names. If need be, we advise you to create FAQ pages, articles, white papers, press releases or other informational pages to serve as vehicles for keyword-rich content - so essential for website optimization.
SEO Copywriting
One of the factors that can make or break your site in the search engine rankings race is website content. Our content writers understand the SEO process and you can depend on them to create search engine friendly, relevant content using your selected keywords. By relevant, we mean content that is richly optimized for your selected keywords and provides high quality, original information pertaining to your website's area of interest. At WebCreateSEO, we use the right keywords with the right keyword density and frequency while creating highly original, engaging content to steer your site to the top of the SERPs. |
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| Our SEO copywriting may involve |
- Writing the entire content for your site from an SEO perspective.
- Tweaking existing content to introduce relevant keywords in the right mix.
- Making changes in your website's page titles, keyword meta tags, description meta tags, page content, anchor text, call to action links, page headers, sub headlines, alt text and domain names.
- Writing keyword rich articles, FAQs, white papers for the site that provide valuable information to users.
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| Search Engine Friendly Web Design |
At WebCreateSEO, we realize that the right website structure and design can play a big role in successful search engine optimization. If your current website lacks crawlability due to design and structure, you can rely on us to provide you design options that are attractive, well laid out and yet, very search engine friendly.
- We like to have a clear site navigation scheme and linking structure so that your website becomes search engine friendly.
- We avoid placing text embedded in images as this text cannot be spidered by search engines.
- We advise against having all-Flash sites, as these are almost impossible for most search engines to spider.
- We also avoid extensive use of tables in your web pages as these are thought to be a deterrent to the crawlability of your website.
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| Search engine submission |
| After we optimize your website, we carry out search engine submissions. Your website is methodically submitted to all the major search engines like Google, Yahoo, MSN and directories like DMOZ. If a niche directory exists for your industry, we will submit your site there too, as well as to the lesser search engines. In fact, you will get a Submissions Report outlining all search engine submissions made. Search engines and directories are the wellspring of traffic on the Net and as such, it is extremely important to have a good search engine submission program in place. |
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| Some of our search engine friendly design principles |
- Manual submission of your website URL to top search engines like Google, MSN, Yahoo and Altavista among others. In our book, manual submission is a more effective method than automated submissions, which are done through site submission software.
- Submission of your website to more than 120 relevant search engines and directories. Some well known directories are the Open Directory Project and the Yahoo! Directory. We try our best to get you listed in a directory of repute because a directory listing can earn you lots of relevant links, which in turn raises your link popularity.
- A detailed Beta Submissions Report with details of the search engine submissions made.
Effective link building brings you higher search engine rankings
Link building is the cornerstone of your online success
What is link building really? Link building can be likened to a kind of online word-of-mouth. It involves links pointing at your site from other relevant sites. If you come across a link to another website from a site you know and trust, you will be inclined to follow the link. It's almost like a friend recommending somebody to you. Links are of two types- reciprocal links and inbound links.
Link Building Course
A successful linking strategy can bring you higher search engine ranking
We believe in creating a successful linking strategy that can bring you targeted traffic and qualified prospects. A successful linking strategy also enhances your professional reputation, raises your Page Rank and propels you to higher search engine rankings. Link building is economical; it can give you an online competitive edge over your competitors without having to spend serious marketing money. Having a successful linking strategy in place means you can provide valuable information to your users, since your users are directed towards relevant information-rich sites.
Why is link building important?
Link building is one of the crucial off-page factors that search engines like Google consider while determining the relevancy of a website and to decide its ranking. Unethical search engine optimization practices (spamming) like 'keyword stuffing', use of invisible text etc. had become a problem for search engines while returning relevant results. In an algorithm shift, search engines decided that the links pointing to a website would also be considered relevant for SERP ranking purposes, apart from the website's optimized content. Today, the Page Rank of your website and relevancy of incoming links are important factors in the ranking of your website. Major search engines, including Google, MSN, Yahoo and AltaVista etc. use off-page factors like Link Popularity to decide rankings for your site.
What are Link Popularity and Page Rank?
Link Popularity is the actual number of links pointing to your website. Page Rank is an algorithm used by Google to determine how relevant a web page is to a user. It takes into consideration inbound links, content and the quality of the sites linking to your page from external online sources.
How do search engines decide the 'relevancy' of a link?
Search engines usually take into account several factors like PageRank of the link page, relevance of the linking page to your industry, appearance of keywords in anchor text and total outgoing links on the linking webpage. The lesser the outgoing links, the better it is.
Why you need our link building services?
There are hundreds of link building services online, some of which are highly dubious. Many of these providers will claim to get you thousands of links, the bulk of which will be sourced through link farms and FFA (Free For all pages). Some search engines frown on such link building as a form of spamming and penalize these practices. Also, with search engines, the quality of the links pointing to your site matters more than the quantity. 3-4 extremely relevant links would be more useful than 20 irrelevant links of sites that have nothing to do with your business. Our link building services are ethical, above board and search engine friendly. We research and analyze your business and industry thoroughly before making any linking recommendations.
Relevant links only
Our link building services aim to get you the most relevant links for your website after studying your business and its objectives. We scrutinize hundreds of websites, directories, blogs, newsletters and e-zines that have the potential to link to your site and bring targeted traffic. With our wide ranging experience and link building skills we source suitable linking partners, build a connection with them and convert your website to a highly profitable sales medium.
Formulating a roadmap for your link exchange activities
Formulating a roadmap for your link exchange activities
A link exchange program is crucial to improving Link
Popularity
Building Link Popularity is a time consuming process that cannot be hurried. However all our link exchange projects follow a certain pattern. We will outline the link building process here for you:
Link Building Course
Pre-link building detailed project analysis
Before link building can begin, we do a full, detailed analysis of your website. First a preliminary link building questionnaire is sent out to you. Then we proceed to check the existing link popularity of your website, its internal linking, the quality of its inbound links, the value of the site content, its Page Rank, link saturation, and do a complete keyword analysis. We determine the current standing of your website and its target audience.
How does project analysis help in link building?
Project analysis helps your link building effort in 2 ways. Firstly, it gives us an overall view of your website for the creation of a link exchange strategy and secondly, it helps as a point of reference to compare between the pre-link building and post link building stages. Based on our findings, we give you a list of recommendations for successful link building.
Researching potential link partners is essential to building good reciprocal links
Building reciprocal links is useful only when the sites you link to are important players in your industry or extremely relevant to your business. We research reciprocal linking partners carefully and only when we are sure they can contribute decent traffic to your site, do we go ahead and approach them. We study your competitor's sites and see who their reciprocal linking partners are. We also nose around and locate the important sites in your area of business and the possibility of putting a reciprocal link exchange program in place. We locate portals, directories, news sites, e-zines, blogs and information sources specific to your industry that could represent great linking opportunities. In other words, we formulate a roadmap for your link building activities.
Categorizing links for a link exchange program with the Resources Page
The process of putting a link exchange program in place cannot start without a Resources or Link to Us page. That is why we plan out this page complete with various categories that your linking partners will be slotted into. This keeps your Resources page orderly and also provides a clear navigation structure. Our defined categories are then presented for your approval. After your approval, we finalize the list of potential link building partners.
Implementing the linking strategy
The final process in the linking strategy begins after identifying potential link partners. We place the links on our Resources page and e-mail the respective webmasters to inform them of the same. We outline our linking strategy and areas of mutual advantage and suggest swapping links. If our request is agreed to, we let the link remain, if not, we remove the link in question from our Resources page. At this point, we also require your FTP Username and Password to edit the links on the Resource pages. If that is not possible, we suggest incorporating a password protected back-end interface in the Resource directory that will make convenient for us to upload and change links.
Sending external linking text
While asking for a link, we will send code specifications to the concerned webmaster and specify the exact linking text so that the link shows up the way we want it to. We randomize the link text for different links so it does not sound repetitive. We write keyword rich, engaging titles and descriptions so that your external link sounds persuasive and well written and becomes prime search engine fodder. Of course, there is always a chance that webmasters may not accept the exact external linking text written by us. But even if they make changes in this, they will be guided by the text outline we have submitted to them and at least some of your keywords should show up. |
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| Recommendations we may make in the course of link building |
- We may suggest rewriting your internal or external linking text. Keyword rich links and anchor text make your link building strategy more effective.
- We may want you to add pages with engaging information to increase the link-worthiness of your site or maybe to rewrite content on your entire site.
- We could suggest some much needed search engine optimization, if your website has not been optimized before. Our search engine optimization specialists can take care of that for you.
- In case you do not have a Resources page to house links of external linking partners, we may suggest creating one.
Creating inbound links is an important aspect of our link building services
What are inbound links? Inbound links are links that bring visitors to your site from another site. This site could be a directory, authority site, forum, news site etc. Inbound links help in creating credibility for your website and can be an important component of your linking strategy. When users follow a link from a site they know, to come to your site, it establishes a degree of trust and enhances the reputation of your site.
Link Building Course
Inbound links help in achieving high rankings
Links pointing to your site help greatly in achieving high rankings when they are from prominent sites with good Page Ranks. However getting inbound links requires a lot of time and intensive effort. Getting inbound links from authoritative sites is even more challenging since most of them do not believe in reciprocal linking.
How do we get you inbound links?
The first thing we do is to examine your site in detail. We determine your business goals, and study your industry. Based on these facts, we research resources whose inbound links could be valuable to you. We list all the promising hubs and authority sites in your industry, reputable directories including Yahoo, DMOZ and industry related niche directories, news sites and forums. Then we begin the actual work of getting you inbound links.
We believe content drives inbound link building
Great content is essential especially when seeking inbound links. We survey your site content and suggest additions, changes or even a complete revamp. The idea here, is that for other sites to want to link to you, there has to be first class information-rich content on your website. This content could be in the form of theme related informative articles, problem solving tips, resources, FAQs, tools etc. Other sites want to provide their visitors with relevant, useful information and will readily link to you if you can provide that.
Link building success with article submission
Article submission is very effective when it comes to getting inbound links. You can either provide us articles related to your industry or we can write them for you. Many webmasters are desperate for relevant content. We submit your articles to them with a little piece at the end that includes your name, personal information, business profile and a link back to your site. We also take care to include your keywords in the title, headings and content of your article. This gives the article a boost on the SERP rankings, which makes the back link even more important.
Getting a directory listing
We submit your site to a number of free and paid listing directories. Our submissions go to directories like the Open Directory Project (www.dmoz.org) and Yahoo as well as other reputed directories. A link from a good directory (listing) can do wonders for your ranking. We examine the categories your site should be submitted to and make sure the theme of the category matches that of your site. We also write engaging keyword-rich descriptions about your site when submitting it. Getting a directory listing with the Open Directory is great- it means that Google will definitely index you and also, that Internet users view you as an authoritative source of information.
Participation in forums builds you back links
Forums are online discussion groups that relate to a particular theme. We try to find forums related to your interests and participate on your behalf. Forums that let users read without needing to login are desirable. We post messages on your behalf, including your name, website name, and a link to your site. Search engines attach a lot of importance to such links due to the vast body of relevant content on the forum website.
Blogs and freebies
If you have the time, we may advise and help you to start your own blog. It's a great way to get inbound links. Bloggers love connecting with other bloggers. If the other blog is related to your theme, it will give a big boost to site rankings. We can also submit your blog to a blog directory. Free information and tools can also earn you a lot of one- way links. If you have the capability to give away something free online, like an e-book, or free tool, it's a sure-fire way to earn inbound links. Other sites love the idea of having their users get something valuable for free, be it information or tools and will want to link to you.
Triangle linking
Triangle linking is applicable only when you have two websites. We request the other party (the website from which you want a link) to have a link pointing to your site1, which is your main site. We reciprocate by putting the other party's link on your site2. |
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For your SEO/.Marketing needs, click on the Online Quote for a Project Quote. |
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